I opened business card templates on Illustrator to ensure my scaling was correct. I decided to start on the backgrounds first and add text later on. As a graphic designer my brand and logo is very simplistic, I wanted to reflect this in my business cards which is why all the backgrounds are solid plain colours within the black and white colour spectrum.
My first business card is extremely simple but still stands out because of the large centred logo where all attention is drawn to. As my logo is black I thought a white background would be appropriate and create a nice contrast, however I didn't want to over power the whole business card using a lot of dark colours, so instead I opted for grey text, still sticking to the simple black and white theme. Leaving the business card this way looked a bit too boring which is why I added small icons to represent email, address and telephone number, a simple yet effective way to make the business card more visually appealing.
My second business card I wanted it to completely contrast the first by reverting the colour choices. This card folds into half and is double the size of a regular business card. Using the same method before, I started with the dark background and added a large white version of my logo into the centre to grab the attention of potential clients.
I wanted to do something completely different from the previous two cards so I decided to make my third business card verticle. I Still kept to the black and white scheme.
What Went well: I successfully created a range of business cards to promote my brand in a professional and effective manner. The cards represent my design aesthetic as well as show casing skills that I acquire.
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