Design Brief

Design Brief // Design a new logo for a young, up-and-coming designer.

Client Profile // "You are a young designer, looking to promote yourself to both graphic design agencies and potential clients through various promotional methods. You hope to use self-promotion in order to secure work as a graphic designer within an advertising agency, or as a freelance designer."


//Aims and Objectives - Main aims and objectives...

  • Promote yourself to potential employers
  • Show the high standards others can expect from your design work
  • Give your brand an air of professionalism 


//Target Audience - Target demographic as follows...
  • Heads/managers of design agencies or small to medium sized companies 
  • 22-55 year old
  • People with an interest in and knowledge of design
  • People from a business background


//Deliverable's - Client will receive the following... 
  • Print-ready logo artwork files: PDF and Al
  • Screen-optimized logo artwork files: JPEG and PNG
  • Design Board PDF
  • Business-card design (double-sided) print-ready file: PDF
  • Web banner design: PDF
  • Blog site showing all work towards finale piece
  • Any font licences and font files that may be used to complete the project


//Project timeline
  • All work needs to be initially presented on the 12th December
  • Any additional work will be accepted up to 30th January 







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